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Social and Behavioral Sciences Commons

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Universitas Indonesia

Journal

2019

Marketing

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Marine Tourism Marketing Strategy Thousand Islands, Ananda Princess Feliza Adly, Priyanto Priyanto Dec 2019

Marine Tourism Marketing Strategy Thousand Islands, Ananda Princess Feliza Adly, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

This task of the final work consists of analysis of Indonesia tourism marketing process for the Thousand Islands, started from the planning step up till the actuating step. In this task of final work IS ALSO Described the obstacles in the tourism marketing process has been done and roomates Also describes the right steps of tourism marketing to increase of the number of tourist. This task of the final work is arranged by counting the data analysis. The result of analysis shows that Indonesia tourism marketing for the Thousand Islands has not been done well cause of the lackness of …


Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri Dec 2019

Bintan Island Tourism Marketing Strategy By Tour De Bintan, Ariobimo Enggartiasto, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This Journal discusses the analysis of the implementation of marketing strategies carried out in Bintan Island. In this Journal also explained the obstacles that occur in marketing tourism in Bintan Island. This Journal was compiled using data collection and interview research. The results of the research and interviews explained that the strategy carried out to market tourism destinations in Bintan Island was good but there were still obstacles in the marketing process.


Role Of Call Sales In Improving Levelsroom Days In The Saler Salak The Heritagehotel, Laras Paramitha, Priyanto Priyanto Jun 2019

Role Of Call Sales In Improving Levelsroom Days In The Saler Salak The Heritagehotel, Laras Paramitha, Priyanto Priyanto

Journal of Indonesian Tourism and Policy Studies

The focus of this journal is about Role Sales Call to increase occupancy Hotel Salak The Heritage. The Purpose of this study is to know role sales call to increase occupancy and to describe obstacles of increase occupancy. This research is qualitative descriptive. The concept of this study is Tourism, Hotel, Marketing, Sales Call, SWOT analysis, Marketing Mix, Market Segmentation, Positioning, Deferensation. Stratgegy Marketing Hotel Salak The Heritage is Referring to Promotion. Marketing Strategy Salak The Heritage Hotel is important to increase occupancy every year.


Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri Jun 2019

Indonesia Tourism Marketing In South Korea, Bella Sophia, Karin Amelia Safitri

Journal of Indonesian Tourism and Policy Studies

This paper describes the analysis of Indonesian tourism marketing process in the Repubic of Korea. The analysis started from the preparation process up till the implementation process; such as product instrument, instrument distribution, promotion instrument, public relations, and evaluation. It is revealed the obstacles of tourism marketing process the which has been done. Those are the lack of human resources, lack of marketing funds, and closed Korea Busan Indonesia Center. It also Explains the strategy of tourism marketing to increase of the number of Korean tourists to visit the country. Qualitative research was conducted in this final paper. The result …