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Full-Text Articles in Social and Behavioral Sciences
The Role Of Ethical Evaluation Of Corporate Social Responsibility In The Perception Of Corporate Hypocrisy, The Intention Of Opinioned Communication And Behavior Toward A Firm, Kyujin Shim
Dissertations - ALL
Corporate hypocrisy refers to publics' negative perception of CSR (Corporate Social Responsibility) as a result of ethical attribution of CSR to normative ethics, and thus can be a useful indicator of the disappointing and ineffective role of CSR programs geared toward raising publics' goodwill toward a firm. However, scant scholarly effort has been made to explore the concept of corporate hypocrisy in relation to corporate issues and crises, publics' ethical orientation, cultural and national influence, and polarized sentiments toward global business in the media landscape. These aspects collectively constitute the unpredictable, uncontrollable public opinion, in particular the opinion of the …
Kony2012: The New Face Of Citizen Engagement, Nicole Audette
Kony2012: The New Face Of Citizen Engagement, Nicole Audette
Exchange: The Journal of Public Diplomacy
This paper breaks down the nongovernmental components of public diplomacy and examines the evolution of new public diplomacy. It discusses the rise of nonstate actors and the importance they play in changing international diplomatic engagements. It explores the rising prominence of both soft power and public relations on the global stage, highlighting the importance of strategic relationships and effective communications. The case study, used to exemplify the power of new public diplomacy, examines how Invisible Children’s KONY2012 campaign used public diplomacy to harness successfully the power of the American people to influence governmental foreign policy. The author shows that Invisible …