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Full-Text Articles in Social and Behavioral Sciences
Kevin07, Web 2.0 And Young Voters At The 2007 Australian Federal Election, Dylan Kissane
Kevin07, Web 2.0 And Young Voters At The 2007 Australian Federal Election, Dylan Kissane
Dylan Kissane
While Australian political parties have maintained official websites for some years, the 2007 Australian Federal election saw the first significant integration of Web 2.0 technologies into a national election campaign. The two major parties – the conservative Liberal Party and the socialist Labor Party – both embraced blogs, flash animation, online video and popular social networking sites in an attempt to win votes, particularly in the 18 to 35 year-old demographic. The Labor Party was far more successful in using Web 2.0 and their online efforts were judged to have played a large role in winning the absolute majority of …
Chasing The Youth Vote: Kevin07, Web 2.0 And The 2007 Australian Federal Election, Dylan Kissane
Chasing The Youth Vote: Kevin07, Web 2.0 And The 2007 Australian Federal Election, Dylan Kissane
Dylan Kissane
The 2007 Australian federal election was the first in which the online campaign and Web 2.0 technologies moved into the mainstream. Though not the first election campaign where political parties had maintained an internet presence, it was the first in which Facebook friends of party leaders were compared in the mainstream press, the first where YouTube videos became election issues and the first where online interactions between parties and party supporters were reported as real and breaking news. Amongst all of the online campaigning, though, it was the Australian Labor Party (ALP) that was widely recognised as presenting the best …