Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

PDF

Selected Works

2016

Social media

Articles 1 - 12 of 12

Full-Text Articles in Social and Behavioral Sciences

Networked Co-Curation In Virtual Museums: Digital Humanities, History, And Social Media In The Toledo’S Attic Project, Arjun Sabharwal Nov 2016

Networked Co-Curation In Virtual Museums: Digital Humanities, History, And Social Media In The Toledo’S Attic Project, Arjun Sabharwal

Arjun Sabharwal

Networked co-curation is an innovative outreach practice in archives and museums using social media with other Web 2.0 technologies in order to curate digital heritage collections. It relies on crowd-sourced curation, which results in richer discourse through globally dispersed public participation and intersubjective perspectives. The theoretical framework for networked co-curation consists of three dimensions: digital history, digital humanities, and social network theory. Historical representation, intertextuality, and remediation play a vital role in networked co-curation, forming a bridge between digital content and a transforming virtual audience. Networked co-curation present three significant concerns for archives, libraries, and museums: provenance verification, knowledge representation, …

Go to article

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell Oct 2016

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell

Mark Robison

This study explores academic libraries’ potential uses of the mobile application Yik Yak, with particular focus on patrons’ anonymous feedback about library services and spaces. Over a 232-day period, the authors observed the Yik Yak feed for their university and recorded all yaks related to the library. A content analysis of the 249 library-related yaks found six distinct purposes that these library-related yaks served, from the perspective of the patron, that are of interest to the library: asking questions about library services; reporting problems with library spaces; reprimanding violations of and encouraging adherence to library policies; sharing compliments about library …

Go to article

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell Oct 2016

Harnessing Yik Yak For Good: A Study Of Students’ Anonymous Library Feedback, Mark Robison, Ruth S. Connell

Ruth S. Connell

This study explores academic libraries’ potential uses of the mobile application Yik Yak, with particular focus on patrons’ anonymous feedback about library services and spaces. Over a 232-day period, the authors observed the Yik Yak feed for their university and recorded all yaks related to the library. A content analysis of the 249 library-related yaks found six distinct purposes that these library-related yaks served, from the perspective of the patron, that are of interest to the library: asking questions about library services; reporting problems with library spaces; reprimanding violations of and encouraging adherence to library policies; sharing compliments about library …

Go to article

Beyond The University: Preserving The Personal @Gvsu, Matt Schultz, Annie Benefiel May 2016

Beyond The University: Preserving The Personal @Gvsu, Matt Schultz, Annie Benefiel

Matt Schultz

Grand Valley State University’s Special Collections and University Archives proactively seeks to expand capacity to curate the complex born-digital materials originating from our faculty, students and student groups. This presentation will highlight three exemplary case studies--The Young Lords of Lincoln Park, the Fei Hu Films records, and The Humans of Grand Valley Project--each of which are collections at GVSU that exemplify our exciting forays into programmatically archiving the personal.
 
More than simply accessioning institutional records, these collections represent the University’s efforts to preserve and promote the distinctive personalities and creative outputs of their donors, as well …

Go to article

Designing A Course That Promotes Digital Literacy Without Distracting From Learning Social Justice: Podcasting For Change, Aaron D. Clevenger Mar 2016

Designing A Course That Promotes Digital Literacy Without Distracting From Learning Social Justice: Podcasting For Change, Aaron D. Clevenger

Aaron D. Clevenger

This poster was presented during the Digital Media Literacies event for ERAU's Centers for Teaching & Learning Excellence's Innovations in Teaching and Learning Week on March 28, 2016.

Go to article

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher Feb 2016

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Kevin Wang

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

Go to article

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang Feb 2016

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Kevin Wang

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.

Go to article

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang Jan 2016

Strong-Tie Social Connections Versus Weak-Tie Social Connections, Mark A. Rademacher, Kevin Y. Wang

Mark A. Rademacher

Discussions regarding the strength of social ties relate to social capital theory. As Robert Putnam describes it, social capital theory suggests that social networks have value at the micro (individual), meso (community), and macro (societal) levels. An individual's social network is comprised of multiple, multiplex social ties of varying strengths. Strong ties exist among individuals connected within densely knit, homogenous networks such as those involving kin and close friends. Weak ties exist among individuals connected within sparse, heterogeneous networks such as those involving acquaintances.

Go to article

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher Jan 2016

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Mark A. Rademacher

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

Go to article

Social Media And Crisis Management: Cerc, Search Strategies, And Twitter Content, Kenneth Lachlan, Patric Spence, Xialing Lin, Kristy M. Najarian, Maria Del Greco Dec 2015

Social Media And Crisis Management: Cerc, Search Strategies, And Twitter Content, Kenneth Lachlan, Patric Spence, Xialing Lin, Kristy M. Najarian, Maria Del Greco

Patric R. Spence

The current manuscript explores Twitter use and content in the precrisis stages of a major weather event in the northeast. A multi-level content analysis of tweets collected in the lead up to landfall suggests that emergency management agencies largely underutilized the medium, and that actionable information was easier to find when searching along localized hashtags. The findings are discussed in terms of the Crisis and Emergency Risk Communication (CERC) model of crisis management and implications for emergency management agencies.

Go to article

Crisis Communication, Learning And Responding: Best Practices In Social Media, Xialing Lin, Patric R. Spence, Timothy L. Sellnow, Kenneth Lachlan Dec 2015

Crisis Communication, Learning And Responding: Best Practices In Social Media, Xialing Lin, Patric R. Spence, Timothy L. Sellnow, Kenneth Lachlan

Patric R. Spence

As noted by Seeger (2006) the notion of best practices is often use to improve professional practice; to create research and functional recommendations to use in a specific situation. This essay describes best practices in crisis communication specifically through the use of social media. It provides suggestions and approaches for improving the effectiveness of crisis communication and learning with and between organizations, governments and citizens. Seven best practices for effective crisis communication using social media are outlined.

Go to article

Why K-Pop Will Continue To Dominate Social Media: Jenkins' Convergence Culture In Action, Keidra Chaney, Raizel Liebler Dec 2015

Why K-Pop Will Continue To Dominate Social Media: Jenkins' Convergence Culture In Action, Keidra Chaney, Raizel Liebler

Raizel Liebler

YouTube’s first music awards surprised many mainstream music fans in 2013, when the Korean pop (“K-pop”) group Girls’ Generation beat out many U.S. pop music stars for Video of the Year (Yang, 2013). In 2015, the fans of K-pop group T-ara won Billboard’s Fan Army Face-Off, beating out the fans of well-established Western artists like One Direction and Beyoncé (“Fan Army,” 2015). The matchup against One Direction led to the globally trending hashtag on Twitter, #WeLove1DandKpop (“Fan Army,” 2015). While some U.S. critics and Western music fans may see these events as flukes, there is a complex history at play …

Go to article