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Social and Behavioral Sciences Commons

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Selected Works

Sandra Jones

2014

Targeting

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Asthmawise - A Field Of Dreams? The Results Of An Online Education Program Targeting Older Adults With Asthma, Pippa Burns, Sandra C. Jones, Donald C. Iverson, Peter Caputi Mar 2014

Asthmawise - A Field Of Dreams? The Results Of An Online Education Program Targeting Older Adults With Asthma, Pippa Burns, Sandra C. Jones, Donald C. Iverson, Peter Caputi

Sandra Jones

Objectives: The aim of this study was to establish the feasibility and acceptability of an online asthma self-management program developed for older Australians with asthma. Methods: AsthmaWise, an internet education self-management program, was piloted for a 3-month period at the beginning of 2012. Participants were recruited using both online and offline strategies and were required to complete surveys, both pre- and post-intervention, in a repeated measures design. Results: Matched data were collected from 51 participants; the results showed AsthmaWise to be a feasible and acceptable method of delivering asthma education to the target population. Self-reported measures showed an increase in …


'Get Your Life Back': Process And Impact Evaluation Of An Asthma Social Marketing Campaign Targeting Older Adults, Uwana Evers, Sandra C. Jones, Donald C. Iverson, Peter Caputi Mar 2014

'Get Your Life Back': Process And Impact Evaluation Of An Asthma Social Marketing Campaign Targeting Older Adults, Uwana Evers, Sandra C. Jones, Donald C. Iverson, Peter Caputi

Sandra Jones

Background: Asthma in older adults is underdiagnosed and poorly self-managed. This population has little knowledge about the key symptoms, the prevalence among older adults, and the serious consequences of untreated asthma. The purpose of this study was to undertake a multifaceted evaluation of a social marketing campaign to increase asthma awareness among older adults in a regional Australian community. Methods: A cohort of older adults in an intervention region (n = 316) and a control region (n = 394) were surveyed immediately prior to and following the social marketing campaign. Campaign awareness, message recall, materials recognition, and actions taken as …