Social and Behavioral Sciences Commons^™

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Are Gender Portrayals Of Children In Advertisements Stereotypical?, Monica Brasted

Proceedings of the New York State Communication Association

Advertising directed at children has been the topic of considerable research and debate. Several researchers have discussed the various concerns and criticisms of children's advertising, while attempting to sort out the factors likely to contribute to young readers/viewers responses to advertiser's persuasive attempts (Kolbe & Muehling, 1995). One of the main criticisms of advertising has been concerned with the use of stereotyped gender role portrayals by advertisers. This paper seeks to answer the question of whether or not gender role portrayals in advertisements featuring children are stereotypical. A review of the literature from the past couple of decades reveals that …