Social and Behavioral Sciences Commons^™

Using Academic And Learning Analytics To Explore Student Success In An Online Graduate Program In Communication, Megan N. Bergman

Open Access Theses

Fueled by the increase in data associated with the use of learning management systems, scholars and practitioners alike have been trying to explain and predict student success; yet the use of data analytic methods (academic and learning analytics) in higher education has created challenges and shortcomings for those who wish to adopt learning and academic analytics practices for their institution or program. Very little is known about either online education, particularly in the field of communication, as well as in online graduate and professional degree programs in any field from a learning and academic analytics perspective. This work reviews the …

Computational Environment For Modeling And Analysing Network Traffic Behaviour Using The Divide And Recombine Framework, Ashrith Barthur

Open Access Dissertations

There are two essential goals of this research. The first goal is to design and construct a computational environment that is used for studying large and complex datasets in the cybersecurity domain. The second goal is to analyse the Spamhaus blacklist query dataset which includes uncovering the properties of blacklisted hosts and understanding the nature of blacklisted hosts over time.

The analytical environment enables deep analysis of very large and complex datasets by exploiting the divide and recombine framework. The capability to analyse data in depth enables one to go beyond just summary statistics in research. This deep analysis is …

Facebook And User Experience: Evaluating Brand Equity Of Purdue University Residences, Jackelyn Perkins

Open Access Theses

This study investigated how brand equity was perceived on the Purdue University Residences’ Facebook page by applying a user experience method. From a review of previous literature, Website Experience Analysis was identified and performed to evaluate brand equity. This study addressed and explored various themes throughout the data. The results showed how page content and user interactions within a Facebook page influence participants’ perceptions of brand equity.

Strategic Public Relations Management In China, Cen Yue

Open Access Theses

The purpose of this study was to explore the current status of the strategic public relations management in China. This study is the first to apply the generic principles of excellent public relations in China. Surveys and in-depth interviews were used to address five research questions: (1) practitioners’ strategic public relations practice, (2) their relationship with the dominant coalition, (3) communication models in use, (4) proficiency in practicing the managerial and technical roles, and (5) the challenges facing public relations industry were explored as research questions. The study results suggested that public relations was hardly managed in a strategic manner …

The Politics Of Town Hall Meetings: Analyzing Constituent Relations-In-Interaction, Robert J. Green

Open Access Dissertations

The politics of town meetings proposes that town hall meetings are institutions of representative democracy that present an opportunity for constituents to hold their elected representatives accountable in a public setting. Constituent relations-in-interaction glosses a complex set of interactional practices and procedures through which ensembles of participants bring town hall meetings, as structures of social interaction, into being. This study uses conversation analysis, the study of talk-in-interaction, to show that the politics of town hall meetings orients to three types of accountability: Interactional accountability, political accountability, and public accountability. The articulation of these accountability types provides a sense of overall-structural …

Organizing Historical Agricultural Data And Identifying Data Integrity Zones To Assess Agricultural Data Quality, Elizabeth Marie Hawkins

Open Access Dissertations

As precision agriculture transitions into decision agriculture, data driven decision- making has become the focus of the industry and data quality will be increasingly important. Traditionally, yield data cleaning techniques have removed individual data points based on criteria primarily focused on the yield values. However, when these methods are used, the underlying causes of the errors are often overlooked and as a result, these techniques may fail to remove all of the inaccurate data or remove “good” data. As part of this research, an alternative to data cleaning was developed. Data integrity zones (DIZ) within each field were identified by …

Silent Dissent: The Effect Of Structural Secrecy On Professional Communication At Nasa, Charlotte N. Hyde

Open Access Dissertations

This dissertation examines the creation and legitimization of knowledge through an examination of Dr. Warner von Braun’s weekly communications with his department heads during the Apollo project. My researched is focused on an archive of memos from the Marshall Space Flight Center during the 60’s. The memos were referred to as either Monday Notes or Weekly notes. I use the terms interchangeably, but some scholars differentiate between the two and refer to the Monday Notes as the communication system that worked during the Apollo project and the weekly notes as the communication system that broke after the Apollo project. In …

Decentering The Writing Program Archive: How Composition Instructors Save And Share Their Teaching Materials, Stacy Olivia Nall

Open Access Dissertations

This dissertation decenters the writing program archive through research on instructors’ digital archives. Artifacts of composition instruction are no longer saved to print archives alone; rather, digital technologies expand the locations where artifacts of writing pedagogy can be archived and accessed. The following archival ethnography, focused on a community engagement writing course in the Introductory Composition at Purdue (ICaP) program, finds that many digital archives of composition are hidden to outside researchers or not sustained (which are theorized as either “abandoned” or “pop-up” archives). At the same time, some pedagogical materials are publicly visible by virtue of personal web spaces …

The Graphic Side Of Fear: The Effects Of Anti-Tobacco Graphic Threat Appeals, Latasha R. Swanson

Open Access Dissertations

Many public health organizations have proposed and implemented campaigns and policies involving graphic ads or warnings to deter individuals from smoking. The current study evaluated how high-cigarette dependent smokers evaluate these messages compared to low-cigarette dependent smokers using a mixed, 3 x 2 factorial design. A pilot study involving focus groups, interviews, and evaluation questionnaires (N=10) was conducted to classify graphic threat appeals and develop stimulus materials for the primary study. For the primary study, three graphic threat appeal conditions were evaluated by Amazon Mechanical Turk (MTurk) users (N=200). Findings suggested that the graphicness of the …

Exploring Problematic Online Gaming: A Qualitative Approach, Joseph M. Waters

Open Access Dissertations

Online gaming, specifically Massively Multiplayer Online Role-Playing Games (MMORPGs), has become a very popular pastime and often is the subject of scrutiny in the literature regarding problematic play. This study aimed to develop a better understanding of problematic online gaming by recruiting and interviewing MMORPG players who potentially played at problematic levels. Ten participants (9 males, 1 female) from a Mid-Western university were screened and interviewed regarding their online gaming experiences. Consensual qualitative research was used to analyze the data. Eleven domains emerged from the data analysis: (a) antecedents to involvement in online gaming, (b) gaming activity, (c) character creation, …

The Meaningfulness Of Internships: A Sensemaking Approach, Kaley Campbell

Open Access Theses

Internships are an important part of undergraduate education, with more than 61% of students completing an internship, yet there is not much academic literature surrounding this topic (NACE, 2015). Using Weick’s (1995) sensemaking theory, report data was analyzed thematically looking at how interns made sense of their experiences and what they found to be meaningful. This study found four distinct themes that interns used to navigate unique tensions and power dynamics within their organizational setting: “Just an intern,” “It’s up to me,” “For my future,” and “I was allowed.” Future research could explore framing internships more as a career choice …

Beyond The Gender Gap: Understanding Women's Participation In Wikipedia, Danielle J. Corple

Open Access Theses

In 2010, UNU-MERIT researchers surveyed editors of Wikipedia, “the online encyclopedia that anyone can edit” (Glott, Ghosh, & Schmidt, 2010). When the report revealed that almost 90% of the editors were male, however, it suggested that perhaps not everyone “can edit” Wikipedia—especially women. As the resulting media and academic explanations of the Wikipedia “gender gap” have largely attributed the gap to ‘female lack’—lack of initiative, confidence, or technical skills—very little research has explored the treatment of women within Wikipedia culture. Thus, this paper first draws upon feminist technology scholars to problematize current explanations of the gender gap that frame …

Using Construal Level Theory To Promote Hpv Vaccine Uptake Among College Males, Julie Cannon

Open Access Theses

College males’ uptake of human papilloma virus (HPV) vaccination is low. Prior research indicates perceived susceptibility to HPV among college males is also low. Construal level theory may offer a framework to alter perceived susceptibility and intention to vaccinate, but little research has examined this potential. Construal level theory provides foundational elements including that low construal level of perceptions is associated with more proximal psychological distance (hypothetical, social, temporal and spatial). Research indicates a disparity in college males’ susceptibility estimates which suggests high hypothetical distance. A reduction in hypothetical distance should be indicated by a measured increase in perceived susceptibility. …

Superheroes And Social Action: Reproduction, Recurrence, And Recognition In The Superhero Genre, Max M. Renner

Open Access Theses

Rhetorical genre analysis examines genre as social action and is primarily concerned with the experiences of individual users (Miller, 1984). The genres that rhetorical genre scholarship takes up are typically functional genres or genres in which individuals have direct means of utilizing and modifying a genre. This focus on functional genres makes sense in terms of the tradition’s interest in user experience and reciprocity. This project seeks to examine the potential implications rhetorical genre analysis has for vernacular genres which, for the most part, have remained the domain of literary scholarship due to their focus on structural, formal elements.

This …

Impact Of Communication Appeals On Recycling Behaviors Among Undergraduate Students, Ning Zhu

Open Access Theses

The present thesis aims to understand factors influencing student recycling behaviors, and to investigate effective communication approaches to increase such behaviors. An online survey was conducted to examine the relationships between student recycling frequency in different contexts, students’ attitudes toward the environment, barriers to their recycling, students’ perceptions of communication messages, and communication media they think to be effective. Descriptive statistics, ANOVAs, t-test, simple linear regressions, categorical multinomial logistic regression, and a chi-square test were conducted, and the data was collected from a large land-grant university in the Midwestern United States. A total of 537 questionnaires were answered.

The …

Data Mining Twitter For Cancer, Diabetes, And Asthma Insights, Kimberly Chulis

Open Access Dissertations

Twitter may be a data resource to support healthcare research. Literature is still limited related to the potential of Twitter data as it relates to healthcare. The purpose of this study was to contrast the processes by which a large collection of unstructured disease-related tweets could be converted into structured data to be further analyzed. This was done with the objective of gaining insights into the content and behavioral patterns associated with disease-specific communications on Twitter. Twelve months of Twitter data related to cancer, diabetes, and asthma were collected to form a baseline dataset containing over 34 million tweets. As …

Improving Online Food Safety Communication: The Role Of Media, Jing Ma

Open Access Dissertations

Food safety is important as foodborne illness outbreaks cause great economic and societal losses. Efforts to protect public health and reduce foodborne illness outbreaks will not be fully effective unless the resulting information is communicated to consumers.

However, food safety communications have not been particularly satisfactory (Worsfold, 2006). If food safety information were more accessible, consumers would be more likely to use it (Worsfold, 2006). In this regard, the Internet presents great possibilities for communicating food safety information to the public. But media’s role has been largely overlooked in existing literature. When the lack of research is combined with consumers’ …

Emerging Genres, Dangerous Classifications: The Kairos Of Digital Composing Policy, Ellery Sills

Open Access Dissertations

Emerging Genres, Dangerous Classifications: The Kairos of Digital Composing Policy argues that writing policy infrastructure plays a significant (if often invisible) role in affording emerging digital genres in rhetoric and composition. Within the last few decades, the accelerating transformations and instabilities of emerging genres have posed a challenge for contemporary writing programs, which demonstrate a persistent wariness over incorporating digital composing into their mission. In response to this challenge, national educational associations have issued a growing number of policy statements meant to encourage a broader understanding of composing in the classroom. Curiously, relatively little scholarly attention has been paid to …

An Analysis Of The Current Strength Of The Academic Relationship With The Aerospace Industry, James A. Stratton

Open Access Dissertations

The objective of this research was to discover which methods of technology transfer were most commonly accessed within the Indiana manufacturing sector in an effort to best serve companies in the Hoosier State. Previous work has explored the perceived importance of various academic sources, but there has not been an investigation to identify the specific preferences of industry professionals. If these preferences can be identified, university assistance programs and other academic engagement programs will be able to predict, and hopefully influence how to grow and develop the domestic manufacturing sector, ultimately strengthening the channels of knowledge transfer between academia and …

Authentic Enterprise, Communal Employee Relationship, And Employee-Generated Managerial Assets, Yeunjae Lee

Open Access Theses

This study aims to explore managerial intangible assets of organizations generated by their internal publics, employees. Considering employees’ perception and communicative behaviors as an organization’s managerial assets, this study examines an organization’s authentic behaviors and organization-employee relationships. To be more specific, this study firstly investigates how an organization’s authentic behavior—truthfulness, transparency, and consistency—affects communal relationship between employees and an organization. Using megaphoning, scouting, and microboundary spanning as theoretical frameworks for employees’ communicative behaviors (ECB), this study also examines the association among perceived authenticity of organizational behavior, organization-employee relationships, and employees’ communicative actions. Furthermore, this study investigates how employees …

Make The Connection: Personal And Institutional Identity In The U.S. Department Of Veterans Affairs Ptsd Campaign, Staci B. Smith

Open Access Theses

The common procedure in a health campaign is to use fear and guilt appeals to influence health behaviors among target populations (Mattson & Lam, 2016). The use of identity, identification, and reframing in a health campaign has been relatively under-explored. This study examines invitations to identification and reframing in a specific health campaign, the U.S. Department of Veterans Affairs (VA) “Make the Connection” campaign. With the issues of mental health and post-traumatic stress disorder (PTSD) reaching high levels of attention in media and society, the VA’s Make the Connection campaign encourages military veterans and their families to seek help for …

Technical Communication In Place-Making Professions: Exploring The Network Pictures Of Urban Designers, Fernando Sanchez

Open Access Dissertations

This dissertation addresses how professional writing as a field can pay attention to broader definitions of design in order to help further conversations of spatial justice (the act of helping to promote equity in matters of development in urban spaces). I begin by noting the conversations that have circulated regarding the relationship between urban design and rhetoric, noting that professional writing can help add a unique lens to the conversation. The second chapter provides an overview of how design is discussed in technical communication scholarship. Here, I showcase how most of these discussions regarding research in design have centered on …

Innovation As Everyday Action: A Case Study Of Organizational Discourse And The Local Meaning Of Innovation, Jennifer C. Batra

Open Access Theses

This study describes and explicates the nuanced nature of commonly adopted buzzwords such as innovation by analyzing how innovation is defined and embedded structurally within a single organization. Working to uncover how the individual construction of a local definition of innovation within the global context of a quasi-academic organization changes as organizational priorities and practices evolve over time, I present the varied framings of innovation at the micro, meso, and macro levels, through two research phases (a) the definition phase and (b) the practice phase over the course of one year.

This thesis project is situated within a single Mid-Western …

A Black Art: Ontology, Data, And The Tower Of Babel Problem, Andrew J. Iliadis

Open Access Dissertations

Computational ontologies are a new type of emerging scientific media (Smith, 2016) that process large quantities of heterogeneous data about portions of reality. Applied computational ontologies are used for semantically integrating (Heiler, 1995; Pileggi & Fernandez-Llatas, 2012) divergent data to represent reality and in so doing applied computational ontologies alter conceptions of materiality and produce new realities based on levels of informational granularity and abstraction (Floridi, 2011), resulting in a new type of informational ontology (Iliadis, 2013) the critical analysis of which requires new methods and frameworks. Currently, there is a lack of literature addressing the theoretical, social, and critical …

Understanding The Communicative Processes Of Baby Boomer Women Adjusting To Retirement: Connecting Micro And Macro Discourses, Patricia E. Gettings

Open Access Dissertations

Baby Boomers are changing the face of retirement in the United States. For example, retirement traditionally refers to the time when an individual who has worked full-time for the majority of her life chooses to entirely and permanently exit the workforce, but now includes a range of formations (e.g., bridge employment). Baby Boomer women are most affected by this “new” retirement because they have worked a broader range of jobs for longer periods of time than ever before. Transitioning to retirement implicates processes of adjusting beyond just a change in one’s employment status as retirees potentially confront instrumental (e.g., where …

Enhancing Travel Experience With The Combination Of Information Visualization, Situation Awareness, And Distributed Cognition, Weiran Lei

Open Access Theses

With the new forms of travel introduced by new technologies of transportation and communication, a satisfied travel experience could be affected by various factors before and during a trip. Especially for road trips, traveling by car provides freedom on time control while leading to more possibilities of rescheduling initial plans made under time constraints. When overwhelmed with the need for changed travel context to avoid unexpected events that will require a serious change of initial plans, travelers need to find and access helpful contextual information quickly. This is a context-related decision making process that requires amplifying human situation awareness and …

Designing Prenatal M-Health Interventions Through Transmigrants Reflection On Their Pregnancy Ecology, Hana Aljaberi

Open Access Dissertations

This dissertation presents the findings from three participatory focus group and co-design sessions with Caribbean transmigrant women in the United States. Informed by their focus group discussions regarding their pregnancy experiences in the United States, the participants produced design ideas that reflected on physical, emotional, informational and social gap themes. The purpose of this study was to understand the challenges affecting the women’s prenatal wellbeing practices, and to conceive a set of recommendations and opportunities for mHealth technology design to assist with prenatal preventative care and management. The study uses the theoretical concept of pregnancy ecology to identify gaps in …

Differences In Cultural Perception In Websites, Andrew Allen

Open Access Theses

The goal of this research was to determine what elements of websites are tied to the value of individualism and collectivism when viewed by two different national cultures. The research determined whether two participant groups (United States or Chinese) looked at the same or different website elements when experiencing the website. The Website Experience Analysis protocol was used to create a questionnaire that the students filled out as they experienced the website, allowing the researcher to determine what elements of the website they were experiencing when focusing on a particular cultural or organization-public relation value. This research found that culture …

Advice On Facebook: Channel Effects On The Evaluation Of Advice, Douglas E. Pruim

Open Access Theses

This thesis explores the evaluation of advice given in comments on Facebook status updates. To date, most research on advice has focused on dyadic, face-to-face interactions. The masspersonal channel of Facebook introduces a public into advice exchanges, including not only an audience but multiple advisors. The current study extends advice response theory by examining how advice recipients are affected by perceived consensus and tailoring in advice messages, and by the trait of conformity or the desire to conform to others' opinions. Participants (N = 269) completed questionnaires about past status updates on Facebook in which they disclosed a problem and …

Makers: Technical Communication In Post-Industrial Participatory Communities, John Timothy Sherrill

Open Access Theses

In the past few decades, web technologies and increasingly accessible digital fabrication technologies such as 3D printers and laser cutters have made it easier for individuals and communities to create complex material objects at home. As a result, communities of individuals who make things outside formal institutions, known as maker communities, have combined traditional crafts and technical knowledge with digital tools and web technologies in new ways. This thesis analyzes maker communities as post-industrial participatory design communities and examines them as participatory spaces where technical communication occurs between individuals with varying levels of expertise and sometimes drastically different knowledges. Ultimately, …