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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Communicating Livability: Changing Public Behavior, Deboarh Morrison, Autumn Shaffer, Rebecca Lewis, Hannah Lewman
Communicating Livability: Changing Public Behavior, Deboarh Morrison, Autumn Shaffer, Rebecca Lewis, Hannah Lewman
TREC Project Briefs
Livability of place is a central theme in developing concepts about transit ridership. In order to develop strategy for a compelling public communication campaign to increase transit ridership, this project frames the connections between livability and transit and offers a set of public campaign examples. A national survey taken of riders provides possible message strategies. With this information, a creative strategy team was tasked with developing a strategy for messaging and developed the Green Rider profile. Recommendations for creative direction and further study are offered.
Transportation And Land Use—What Determines Livability?, Rebecca Lewis, Robert Parker
Transportation And Land Use—What Determines Livability?, Rebecca Lewis, Robert Parker
TREC Project Briefs
Livability is a key focus of transportation and land use planning throughout the United States, and a concept that has been guiding U.S. Department of Transportation policy since 2009. In Oregon, the state’s long-range transportation plan identifies “enhancing livability” as a key outcome, but little research has tackled how these planning efforts contribute to residents’ perceptions of livability. This project seeks to fill this research need by exploring the question, “How do residents understand the connection between transportation and land use planning, and its association with livability?”