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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Use Of A Social Marketing Campaign To Promote Healthy Eating Behaviors Among Low-Income Caregivers, Lindsey Haynes-Maslow, Gretchen L. Hofing, André A. Marks
Use Of A Social Marketing Campaign To Promote Healthy Eating Behaviors Among Low-Income Caregivers, Lindsey Haynes-Maslow, Gretchen L. Hofing, André A. Marks
Journal of Human Sciences and Extension
Social marketing is a community and public health approach used in nutrition education that helps to complement programming. Researchers evaluated an eight-week social marketing campaign to promote healthy eating behaviors and encourage fruit and vegetable consumption among low-income caregivers. The campaign focused on the benefits of modeling healthy fruit and vegetable intake behaviors for caregivers of young children through television, radio, digital media, billboards, gas pump toppers, posters, and promotional materials. A survey was conducted to measure campaign awareness. Online data tracked digital reach, frequency, and total impressions. The main study findings were campaign awareness and correctly understanding the campaign’s …
Formative Research To Inform The Development Of A Healthy Eating Social Marketing Campaign In Mississippi, Rahel Mathews, Laura H. Downey, Patrick Gerard
Formative Research To Inform The Development Of A Healthy Eating Social Marketing Campaign In Mississippi, Rahel Mathews, Laura H. Downey, Patrick Gerard
Journal of Human Sciences and Extension
Mississippi leads the nation in child obesity, chronic diseases, poverty, and food insecurity. Stemming the long-term consequences of high obesity rates will require a cultural attitude and behavioral shift towards healthy eating. This study explored the perceptions, beliefs, practices, and self-efficacy towards healthy eating among limited resource Mississippi parents to inform a SNAP-Ed social marketing campaign. A statewide telephone survey was conducted with income-eligible or current SNAP recipients who provided or prepared food for children in their household. Likert-type scale questions measured intrapersonal factors, self-efficacy, and practices regarding healthy eating, such as shopping and meal planning. A total of 206 …