Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Serving Homebound Seniors: In-Home Senior Farmers’ Market Nutrition Program Enrollment And Fresh Fruit And Vegetable Home Delivery For Homebound Seniors In Central New Jersey, Mehreen S. Ismail, Cara L. Cuite
Serving Homebound Seniors: In-Home Senior Farmers’ Market Nutrition Program Enrollment And Fresh Fruit And Vegetable Home Delivery For Homebound Seniors In Central New Jersey, Mehreen S. Ismail, Cara L. Cuite
Journal of Human Sciences and Extension
Low-income, homebound seniors may encounter affordability and accessibility-related barriers to consuming enough fresh fruits and vegetables (FV). This paper describes a two-stage pilot intervention to improve fresh FV affordability and access for home-delivered meal (HDM) program clients in Central New Jersey. The first stage of the intervention offered in-home Senior Farmers’ Market Nutrition Program (SFMNP) enrollment assistance to low-income HDM program clients, with 13 clients successfully enrolling in SFMNP. The second stage of the intervention offered fresh FV home deliveries to all 64 HDM program clients at no cost to clients. We sourced fresh FV from a farmers’ market run …
Use Of A Social Marketing Campaign To Promote Healthy Eating Behaviors Among Low-Income Caregivers, Lindsey Haynes-Maslow, Gretchen L. Hofing, André A. Marks
Use Of A Social Marketing Campaign To Promote Healthy Eating Behaviors Among Low-Income Caregivers, Lindsey Haynes-Maslow, Gretchen L. Hofing, André A. Marks
Journal of Human Sciences and Extension
Social marketing is a community and public health approach used in nutrition education that helps to complement programming. Researchers evaluated an eight-week social marketing campaign to promote healthy eating behaviors and encourage fruit and vegetable consumption among low-income caregivers. The campaign focused on the benefits of modeling healthy fruit and vegetable intake behaviors for caregivers of young children through television, radio, digital media, billboards, gas pump toppers, posters, and promotional materials. A survey was conducted to measure campaign awareness. Online data tracked digital reach, frequency, and total impressions. The main study findings were campaign awareness and correctly understanding the campaign’s …