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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Experiences From A Forestry Extension Long-Term Impact Evaluation, Jason Gordon, Marc Measells, John Willis, Brady Self
Experiences From A Forestry Extension Long-Term Impact Evaluation, Jason Gordon, Marc Measells, John Willis, Brady Self
Journal of Human Sciences and Extension
This report describes a long-term impact evaluation conducted by a Forestry Extension program. Documenting long-term impacts is increasingly important to demonstrate the perceived public value of Extension programming. However, the extended time frame of forestry activities creates challenges for technology transfer, including the realization of learning objectives and reporting to administrators and public officials. Mississippi State University has attempted to address these challenges through in-person impact evaluation. Three years of results are presented from an ongoing long-term impact assessment conducted after clients received forestry information from an educational program. The assessment demonstrated 31% of clients had implemented forestry practices since …
Comparing Social Media And Postal Mailings In Forestry Extension Program Marketing, Jason Gordon, Marc Measells, John Willis, Brady Self
Comparing Social Media And Postal Mailings In Forestry Extension Program Marketing, Jason Gordon, Marc Measells, John Willis, Brady Self
Journal of Human Sciences and Extension
This report describes a project that tested social media versus traditional postal mailing advertising for a series of forestry Extension educational programs. Forestry Extension clientele have diverse backgrounds and include landowners, urban tree owners, communities, agencies, and others, and vary widely by sociodemographic and ownership characteristics. Such diversity creates challenges for technology transfer, including initial client contact, participation in educational programming, and realization of learning objectives. The Mississippi State University Forestry Extension program has attempted to address these challenges through social media marketing and in-person impact evaluation. An online marketing strategy resulted in 39% of clients becoming aware of and …