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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Use Of A Social Marketing Campaign To Promote Healthy Eating Behaviors Among Low-Income Caregivers, Lindsey Haynes-Maslow, Gretchen L. Hofing, André A. Marks
Use Of A Social Marketing Campaign To Promote Healthy Eating Behaviors Among Low-Income Caregivers, Lindsey Haynes-Maslow, Gretchen L. Hofing, André A. Marks
Journal of Human Sciences and Extension
Social marketing is a community and public health approach used in nutrition education that helps to complement programming. Researchers evaluated an eight-week social marketing campaign to promote healthy eating behaviors and encourage fruit and vegetable consumption among low-income caregivers. The campaign focused on the benefits of modeling healthy fruit and vegetable intake behaviors for caregivers of young children through television, radio, digital media, billboards, gas pump toppers, posters, and promotional materials. A survey was conducted to measure campaign awareness. Online data tracked digital reach, frequency, and total impressions. The main study findings were campaign awareness and correctly understanding the campaign’s …
Procedures For Improving Self-Report Measurements To Capture Behavior Change: An Illustration, Glenn D. Israel, Halil I. Sari, Nicole Owens Duffy, Sebastian Galindo-Gonzalez, David C. Diehl, Saul J. Abarca Orozco, Elder Garcia Varela, Lauren Sweeney
Procedures For Improving Self-Report Measurements To Capture Behavior Change: An Illustration, Glenn D. Israel, Halil I. Sari, Nicole Owens Duffy, Sebastian Galindo-Gonzalez, David C. Diehl, Saul J. Abarca Orozco, Elder Garcia Varela, Lauren Sweeney
Journal of Human Sciences and Extension
Programs utilizing research-tested evaluation tools can help identify effective educational strategies and document program effectiveness and impact. Using the case of the UF/IFAS Extension Family Nutrition Program (FNP), this article illustrates steps for conducting a rigorous assessment of the measurement properties of evaluation instruments. The Youth Behavior Survey (YBS) was originally developed to measure students’ nutrition and physical activity behaviors before and after an educational intervention. In order to report FNP behavior change data under indicators for the national evaluation framework, the evaluation instrument was revised. The revision included modifying item wording to reflect national indicators and changing response options. …
The Development, Implementation, And Evaluation Of A Pilot Program Designed To Enhance Wellbeing Through Self-Identified, Debra M. Sellers, Naomi R. Meinertz
The Development, Implementation, And Evaluation Of A Pilot Program Designed To Enhance Wellbeing Through Self-Identified, Debra M. Sellers, Naomi R. Meinertz
Journal of Human Sciences and Extension
We describe the development, implementation, and evaluation of an introductory and interdisciplinary program to increase participants’ knowledge and awareness of wellbeing and intention to implement self-identified lifestyle changes. “Wellness and Wellbeing: What About Me?” was a University Extension pilot program that was designed to introduce wellbeing as a multidimensional construct. The program was delivered by Extension professionals in 14 sites across Iowa. Program evaluation consisted of a post-program assessment at the end of the seven-week series. The majority of the 115 post-program survey respondents were female, ranging in age from 22-88 years. Almost all survey respondents (89%) reported learning something …