Social and Behavioral Sciences Commons^™

Building Strength Versus Getting Lean: An Analysis Of The Gendered Nature Of Fitness In Crossfit, Barre, And Personal Training, Margaret M. Jones

Master's Theses

Like many industries in contemporary society, the fitness sector is heavily gendered, andthus needs to be examined as a sector that both creates and reinforces gendered bodies. Building on previous single-method studies, I utilized a multi-methods approach of ethnography and interviews to analyze organizational and individual experiences with gender and fitness. Using West and Zimmerman’s concept of “doing gender,” I analyzed fitness organizations as a setting where gender and inequality are actively reproduced. By analyzing three fitness organizations with different gendered audiences (a barre studio, a CrossFit gym, and a personal training facility) I looked at how gender and fitness …