Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

A Study Of The Urban Red Fox (Vulpes Vulpes) Population In Baton Rouge, Louisiana Using Social Media, Ahsennur Soysal Nov 2017

A Study Of The Urban Red Fox (Vulpes Vulpes) Population In Baton Rouge, Louisiana Using Social Media, Ahsennur Soysal

LSU Master's Theses

Foxes are timid yet resourceful animals that are integrated into many urban environments. Because they are elusive, collecting information about the number of urban foxes, their diet and spatial distribution, their interactions with the ecological community in their urban habitat, as well as residents’ response to them, is difficult. Involving stakeholders to participate in the data collection on wildlife via citizen science on social media is one way to overcome this complication, while simultaneously engaging residents in the ecology happening around them. Therefore, we used social media as the platform to engage the public to document and map the foxes …


Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus Nov 2017

Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus

LSU Doctoral Dissertations

The use of Twitter as a channel for weather information inspires a deeper analysis of key information nodes during episodes of high impact weather, especially local meteorologists. To optimize communication on the channel, it is important to understand what kinds of messages produce exposure and attention among users—which translates to knowledge that could improve the reach of a warning. Literature identifies two key models that well describe the cognitive processing of tweets and warnings. The Protective Action Decision Model (PADM) describes risk perception and the factors that enable or disable one from acting on a warning. Particularly through environmental and …


#Nodapl: Social Media, Empowerment, And Civic Participation At Standing Rock, Hayley Johnson Oct 2017

#Nodapl: Social Media, Empowerment, And Civic Participation At Standing Rock, Hayley Johnson

Faculty Publications

The struggle for environmental and social justice within American Indian communities is one that has been ongoing since the beginning of United States history, but the main catalyst to effect change and to promote and disperse the American Indian narrative has emerged through the power of social media in today's hyperconnected society. This article examines the power of social media to effect change, as well as a hyperconnected society's ability to empower historically disadvantaged groups that have often been misrepresented within traditional media outlets. The historic movement occurring at Standing Rock, North Dakota, and the #NoDAPL protests illustrates the capacity …


Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers Jan 2017

Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers

LSU Master's Theses

This experiment studies the effects of the Federal Trade Commission’s material-connection disclosure requirement as it applies to Instagram, as well as consumer responses to the types of endorsers that advertise a product on their Instagram profiles. In this experiment, participants viewed the Instagram profiles of a social-media endorser or celebrity, followed by an Instagram posting of a product with or without a material-connection disclosure. Participants then answered a survey with questions referring to advertising identification, source credibility, message credibility, brand attitude, and purchase intentions. Results suggest that there are no significant effects of material-connection disclosures on the identification of a …