Social and Behavioral Sciences Commons^™

Consumer Perception And Food Packaging, Dan Agnew, Patti Nibert, Shawna Wells

Undergraduate Psychology Research Methods Journal

Color in food packaging may influence consumer perception of various factors of health of the food product. If lighter colored food packages are seen as healthy, people who are concerned about health will purchase these products. In this study, fifty participants were asked to answer questions about food products based on the packaging color. There were four trials of products, all of which contained three packages that were colored red, green, or light blue. Ultimately, products that were lighter in color, i.e. light blue, were indicated as being the healthier products