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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim
E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim
Atlantic Marketing Journal
This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …
"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong
"Facebook To Mobilize, Twitter To Coordinate Protests, And Youtube To Tell The World": New Media, Cyberactivism, And The Arab Spring, Mohamed Arafa, Crystal Armstrong
Journal of Global Initiatives: Policy, Pedagogy, Perspective
Research on media and contentious politics in the Arab world point to the vital role that social media played in the Arab Spring. For the purposes of this article, the Arab Spring is defined as a series of demonstrations and democratic uprisings—and in the cases of Libya, Syria, and Yemen armed rebel movements—that arose independently and spread across the Arab world from Tunisia and Egypt to Yemen, Bahrain, Libya, and Syria in 2010-2011 and beyond. This article advances the theoretical assumption that while not causing the Arab uprisings, New Media (defined here as all forms of digital communication technology including …