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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Individual Depictions, Causes, And Consequences: Effects Of Media Frames On Perceptions Toward The Rural Opioid Epidemic, Cara Lawson, Courtney Meyers, Amber Mccord, Erica Irlbeck, Amy Boren
Individual Depictions, Causes, And Consequences: Effects Of Media Frames On Perceptions Toward The Rural Opioid Epidemic, Cara Lawson, Courtney Meyers, Amber Mccord, Erica Irlbeck, Amy Boren
Journal of Applied Communications
Rural America faces challenges unique from other parts of the United States with vulnerabilities leaving its potential resilience at risk. In particular, issues associated with public health leave many in rural communities in lack of needed care and resources to maintain a healthy lifestyle. The rural opioid epidemic has added greater challenges to an already fragile rural health system. The mass media has for many decades served as a vessel for health promotion and health campaigns have been successful at changing levels of knowledge. Given that acceptance or action on an issue can be a result of how the message …
Visualizing Values: A Content Analysis To Conceptualize Value Congruent Video Messages Used In Agricultural Communications, Laura Morgan Fischer, Kelsi Opat, Kayla Jennings, Courtney Meyers
Visualizing Values: A Content Analysis To Conceptualize Value Congruent Video Messages Used In Agricultural Communications, Laura Morgan Fischer, Kelsi Opat, Kayla Jennings, Courtney Meyers
Journal of Applied Communications
Visual messaging is becoming the new avenue to connect with consumers. The majority of the American public is not connected with agriculture and often questions procedures, practices, and tactics within the industry. Practitioners and researchers have suggested value congruent messages, a type of emotional appeal, may increase attention to agricultural messages. However, limited research has been conducted to define and investigate value congruent messages in agricultural communications. The purpose of this study was to describe the presented messages in videos used in one agricultural advocacy effort, CommonGround’s “Nothing to Fear Here” campaign. This content analysis described the video’s message content …