Social and Behavioral Sciences Commons^™

Evaluating The Outcomes Of Social Media Marketing Alongside Traditional Promotional Techniques In Library Outreach, Liana Bayne, Caroline Hamby

Showcase of Graduate Student Scholarship and Creative Activities

James Madison University MALA (Madison Academic Library Associates) graduate assistants worked together with Special Collections and the library’s Outreach department to help market and support JMU’s First Annual Pulp Studies Symposium in Fall 2016. Social, digital, and physical ultimately came together to highlight and surface Special Collections’ extensive holdings of pulp magazines. Hashtags, archival ephemera, and everything in between melded in this multi-part exhibit. Since one of the least known and studied genre of pulps are the romance pulps, Love Story Magazine was the focus of our social media outreach project. Its florid narratives led organically to the idea of …

United Airlines' Public Relations Crisis, Katie Crowther, Andrew Mueller, Jared Van De Crommert, Laura Arroyo, Matt Jones

SCOM Undergraduate Research Conference

This project involves an in-depth analysis of how the United Airlines Express Flight 3411 affected customer’s attitudes, intent to fly, and supportive communication intent of the Airline Company, United, among a sample population. The goal is to demonstrate whether or not the incident on flight 3411 affected the JMU student body as a whole and whether or not they would still fly with United Airlines.

Sga Diversity Ad Hoc Committee: Diversity Awareness At Jmu, Kimia Favagehi, Jaclyn Rose Finn, Jacob Christian Ruefer, Sara Elaine Hardiman, Mary Theresa Ross, Christina Elaine Deane

SCOM Undergraduate Research Conference

The Diversity Ad hoc Committee, a branch of SGA that deals directly with issues of diversity on James Madison University's campus, was founded in 2014. The committee "seeks to spread the concept of diversity by collaborating with various other student clubs and organizations on campus."

The Diversity Ad hoc Committee is striving to build upon the organization's reputation and presence on James Madison University's campus. Presently, the organization lacks visibility and recognition from JMU students and faculty. Expressing dissatisfaction with the committee's current situation, the Diversity Ad hoc Committee hopes to expand outreach and support from the JMU community through …

Budlight's #Upforwhatever Campaign, Jennifer Lopez-Gallardo, Brynn Bresnahan, Brooke Rera, Melissa Swan

SCOM Undergraduate Research Conference

Research Study for BudLight's #UpForWhatever Campaign.