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James Madison University

Masters Theses, 2020-current

2020

Civil rights

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Protecting The Image Of A Nation: Jim Crow Propaganda, Kevin Leaven May 2020

Protecting The Image Of A Nation: Jim Crow Propaganda, Kevin Leaven

Masters Theses, 2020-current

This project investigates how the United States Information Agency (USIA) functioned as a propaganda machine on behalf of the United States government at the dawn of the Cold War and the Civil Rights Movement. Drawing from literature on propaganda, public relations, and public diplomacy, this thesis connects 20th century American propaganda to its roots in public relations, communication studies, and psychology.

The Civil Rights movement exposed the cultural inertia of white supremacy in America for the world to see while American foreign policy makers sought to crystallize a cultural hegemony fashioned after American political, cultural, and economic systems. Although …