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High-Performing Corporate Communications Teams: Views Of Top Ccos, Timothy Penning, Mark Bain

Peer Reviewed Articles

A study of the views of the chief communications officers (CCOs) at large organizations revealed views about “high performance” of the communication function is considered more in terms of the entire organization than evaluation only of the communications or public relations function. Depth interviews followed by a survey showed that top CCOs see high performance most important in IT and finance, but that high performance in communications is more vital to organizational success than it is in marketing, legal and the human resources function. Key drivers and impediments to high-performance of corporate communications were identified. The study matters to the …