Social and Behavioral Sciences Commons^™

Las Vegas Versus Macao As Diversified Travel Destinations, Carlos Siu Lam, John Crossley

Journal of Tourism Insights

Events and festivals can help attract people to a destination, and this study was to examine how events and festivals can build and diversify tourism. With their programs of pleasurable activities and entertainment, events and festivals have a historical trajectory of delivering development outcomes such as economic restructuring and tourism revenue generation. In addition, events and festivals can provide an opportunity for a leisure, social, or cultural experience that is outside the normal range of visitors’ choices. Furthermore, events and festivals can raise market awareness and boost the local economy.

Based on secondary data from books, research papers, and websites, …

Travel Preferences Of Recreational Motorcyclists’, Melissa Weddell

Journal of Tourism Insights

The Blue Ridge Parkway, located in the mountain region of North Carolina, attracts over 20 million visitors each year with an estimated 500,000 touring on motorcycles, who often consider the region the best motorcycle venue in the United States. While many studies have examined both recreation preferences and a wide array of recreation activities in the Blue Ridge Mountain area, empirical research is lacking on motorcycle recreationists’ preferences and economic impacts. Therefore, this research project aims to understand these aspects of the recreational experience within a specific travel group. A total of 189 people completed the online survey administered to …

Emerging Opportunities For Commercial Recreation, Joshua Carroll Ph.D.

Journal of Tourism Insights

The commercial recreation industry faces new opportunities due to the changing economic climate and its impact upon public recreation providers (Outdoor Industry Association, 2012). Those recreation opportunities historically offered by public entities are transforming and as a result recreationists are experiencing more park closures, limited hours of operation, a reduction in quality, and ultimately dissatisfaction (Crompton, 1999; Koeberer, 2011). There is a shift occurring and this opens up a wide market for new commercial recreation operators to fulfill this gap. For trail-based recreation this usually requires a sizable piece of land that often precludes most potential market interests. However, with …