Social and Behavioral Sciences Commons^™

Vying For Scholars, Jeff Wuorio

Colby Magazine

As students, parents and alumni watch college costs creep upward, the sound they make slapping their foreheads is often followed by a question: "Why so much?" Or "How has it come to this?" Jeff Wuorio '79 is a business and finance writer who returned to Colby this fall to try to answer those questions. In short, he found that competition among colleges has raised the quality of programs and services; the increased quality of programs and services has raised students' expectations; students' expectations have increased competition among colleges; and around again. Wuorio, who writes for Money, Worth and The New …