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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Formative Research Regarding Kidney Disease Health Information In A Latino American Sample: Associations Among Threat, Efficacy, Frame, And Behavioral Intent, Katheryn C. Maguire, Jay Gardner, Pradeep Sopory, Guowei Jian, Marcia Roach, Joe Amschlinger, Marcia Moreno, Garey Pettey, Gianfranco Piccone
Formative Research Regarding Kidney Disease Health Information In A Latino American Sample: Associations Among Threat, Efficacy, Frame, And Behavioral Intent, Katheryn C. Maguire, Jay Gardner, Pradeep Sopory, Guowei Jian, Marcia Roach, Joe Amschlinger, Marcia Moreno, Garey Pettey, Gianfranco Piccone
Communication Faculty Publications
Using prospect theory and the extended parallel process model, this study examined the effect of gain/loss message framing on perceptions of severity, susceptibility, response efficacy, and self efficacy (derived from the extended parallel process model), as well as perception of message effectiveness and behavioral intention in a community based Latino American sample. Results indicated no significant differences between a gain- and loss-frame for any of the outcome variables. In addition, message effectiveness, susceptibility, and response efficacy were the best predictors of intention to engage in early testing behavior.
Moving From Theorizing To Application: Predicting Audience Enjoyment Of Tv Formats, Leo W. Jeffres, Cheryl C. Bracken, David Atkin, Kimberly A. Neuendorf
Moving From Theorizing To Application: Predicting Audience Enjoyment Of Tv Formats, Leo W. Jeffres, Cheryl C. Bracken, David Atkin, Kimberly A. Neuendorf
Communication Faculty Publications
No abstract provided.
Telepresence, Soundscapes And Technological Expectation: Putting The Observer Into The Equation, Gary Pettey, Cheryl C. Bracken, Bridget Rubenking, Michael Buncher
Telepresence, Soundscapes And Technological Expectation: Putting The Observer Into The Equation, Gary Pettey, Cheryl C. Bracken, Bridget Rubenking, Michael Buncher
Communication Faculty Publications
In an experiment exploring the impact of sound on sensations of telepresence, 126 participants watched a video clip using either headphones or speakers. The results illustrate that sound is an important factor in stimulating telepresence responses in audiences. Interactions between soundscape and screen size were also revealed. A traverse interaction between aural/visual congruency and soundscapes was evident. A second data set of 102 participants was collected to illuminate the effect of technological expectation that emerged in the first study. Expectations had been mentioned in other studies, and the data support the notion that people have an expectation of the technological …