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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Managing Library Public Relations: An Interview With Marcia Schneider, Eric C. Shoaf
Managing Library Public Relations: An Interview With Marcia Schneider, Eric C. Shoaf
Publications
No abstract provided.
“Required Reading For Library Administrators Part 2”, Eric C. Shoaf, Tobeylynn Birch, Mark T. Day, William B. Edgar
“Required Reading For Library Administrators Part 2”, Eric C. Shoaf, Tobeylynn Birch, Mark T. Day, William B. Edgar
Publications
The library and information science literature is overflowing with how-to articles, particularly how to manage the library. Increasingly, library managers find that the time they have available to peruse such literature lessens as other professional demands intrude. With this trend in mind, members of the Comparative Library Organization Committee (CLOC), a LAMA/LOMS standing committee, decided that a list of required readings is in order. Not just another bibliography, the selection of titles was developed using citation analysis, or bibliometrics, to select highly cited authors and titles for works published outside of the professional library literature, and for works published within …
Using A Professional Moderator In Library Focus Group Research, Eric C. Shoaf
Using A Professional Moderator In Library Focus Group Research, Eric C. Shoaf
Publications
Brown University Library hired a professional marketing and opinion research firm to conduct focus group meetings with library users and to provide data analysis. The discussion includes a review of the library literature on focus group use, practical aspects of focus group methodology, and the benefits of employing professionals where librarian expertise is low. Logistics of focus group preparation, meetings, and report are discussed. Findings and lessons learned are presented along with outcomes for the library.