Social and Behavioral Sciences Commons^™

How Political Parties Can Appeal To Voters, Brenden David Jacoby

Communication Studies

Young voters are not voting. According to the United States Census Bureau, young voters, aged 18-29, have not turned out to vote in Presidential Elections at a rate higher than 50% since 1968. Millions of ballots – with the potential to swing elections, policies, and political momentum – are left blank. It is in the interest of both parties to identify why young voters are not going to the polls. In order to understand what makes political messaging persuasive to younger voters, this study presented participants with actual campaign speeches made by Democrats and Republican candidates for office. The author …