Social and Behavioral Sciences Commons^™

Identification With All Of Humanity, Uncertainty, And Beliefs Toward Animals, Andrea Michelle Wilson

Cal Poly Humboldt theses and projects

The current study aims to expand on the human-animal relations literature through a social identity lens, using 231 participants recruited from Amazon’s Mechanical Turk. Americans consume large amounts of meat, yet many people feel morally conflicted by enjoying meat, yet killing animals. These feelings can be tied to one’s identity, through identifying as a vegetarian, meat-eater, or animal lover. Humans tend to attach themselves to a social group, act on behalf of that group’s norms and values, and use their groups to reduce feelings of uncertainty by adopting group normative attitudes and behaviors. People who identify strongly with all of …