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Full-Text Articles in Social and Behavioral Sciences
Bulldogs In Crisis: How Butler University Strategically Leverages Its Live Mascot Program During The Covid-19 Pandemic, Emilene Jean Smith
Bulldogs In Crisis: How Butler University Strategically Leverages Its Live Mascot Program During The Covid-19 Pandemic, Emilene Jean Smith
Undergraduate Honors Thesis Collection
This study examines the utilization of higher education live mascot programs from a crisis communication perspective during the Fall 2020 semester amidst the dynamic contextual backdrop of COVID-19. Pulling from theories of relationship marketing and risk management, this research uncovers several best practices for mascot crisis communication including serving as a voice of empathy and as an ambassador for best practices. By looking specifically at Butler University’s live mascot program, this case study analyzed university social media, interviews and artifacts in order to understand how Butler utilized its live mascot program as part of its Fall 2020 semester COVID-19 communication …
A Content Analysis Case Study Of Media And Public Trust In Japan: After The Quake, Rose G. Campbell
A Content Analysis Case Study Of Media And Public Trust In Japan: After The Quake, Rose G. Campbell
Scholarship and Professional Work - Communication
On March 11, 2011, a magnitude 9.0 (Mw) earthquake off the Pacific coast of Honshu, Japan, caused a devastating tsunami, killing thousands of people. The 2011 Great Eastern Japan Earthquake also created a partial meltdown at the Fukushima Daiichi Nuclear Power Plant, operated by TEPCO. TEPCO’s and Japan’s government response during this tragedy is the focus of this study. How institutions handle crises impacts public trust in institutions, which is a central theme. Using Situational Crisis Communication Theory (SCCT) as a framework, a content analysis of a U.S. national newspaper and a Japan-based English language newspaper was conducted covering a …