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Making The Blue Zones: Neoliberalism And Nudges In Public Health Promotion, Eric Carter
Making The Blue Zones: Neoliberalism And Nudges In Public Health Promotion, Eric Carter
Eric D. Carter
This paper evaluates the ideological and political origins of a place-based and commercial health promotion effort, the Blue Zones Project (BZP), launched in Iowa in 2011. Through critical discourse analysis, I argue that the BZP does reflect a neoliberalization of public health, but as an "actually existing neoliberalism" it emerges from a specific policy context, including dramatic health sector policy changes due to the national Affordable Care Act, also known as Obamacare; a media discourse of health crisis for an aging Midwestern population; and an effort to refashion Iowa cities as sites of healthy and active living, to retain and …
Outreach To Public Health Professionals: Lessons Learned From A Collaborative Iowa Public Health Project, Linda Walton, Seana Hasson, Faith Ross, Elaine Martin
Outreach To Public Health Professionals: Lessons Learned From A Collaborative Iowa Public Health Project, Linda Walton, Seana Hasson, Faith Ross, Elaine Martin
Linda J. Walton
In 1995, the National Library of Medicine (NLM) and the Public Health Service (PHS) recommended that special attention be given to the information needs of unaffiliated public health professionals. In response, the National Network of Libraries of Medicine (NN/LM) Greater Midwest Region initiated a collaborative outreach program for public health professionals working in rural east and central Iowa. Five public health agencies were provided equipment, training, and support for accessing the Internet. Key factors in the success of this project were: (1) the role of collaborating agencies in the implementation and ongoing success of information access outreach projects; (2) knowledge …