Social and Behavioral Sciences Commons^™

Internationalisation Of Small And Medium New Zealand Wineries: An Exploratory Study, Abel Alonso

Abel D Alonso

Internationalisation strategies, such as exports, present business and growth opportunities for many enterprises, including those small and medium. In recent years, many of these small and medium enterprises (SMEs) have become predominant in New Zealand’s burgeoning wine sector. Despite the importance that the growth of this group represents, in terms of their contribution to New Zealand’s economy, little has been reported to date small and medium winery operators, particularly from an academic perspective. Lack of academic research is obvious concerning operators’ involvement, intentions or perspectives on internationalisation strategies. This study examines these dimensions from a group of 82 small and …