Social and Behavioral Sciences Commons^™

Social Media Best Practices In Academic Libraries 2015, Sue Robinson, Bettina Peacemaker, Emily Hurst

VCU Libraries Faculty and Staff Data

While academic libraries worldwide have embraced social media as tools to inform and connect with users, behaviors and expectations are evolving and platforms are growing. In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright and Hinson (Wright, Donald K. and Michelle Drifka Hinson. 2015. “Examining Social and Emerging Media Use in Public Relations Practice: A Ten-Year Longitudinal Analysis.” Public Relations Journal 9).

The VCU Libraries survey consisted of 21 …