Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

External Link

Selected Works

2011

Assessment

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

A Declaration Of Survey Interdependence, Tammy Sugarman, Jennifer Jones Dec 2010

A Declaration Of Survey Interdependence, Tammy Sugarman, Jennifer Jones

Jennifer L. Jones

Georgia State University Library administered LibQUAL+®, the library service quality survey, in 2003, 2005, and 2007. In 2009 when it was time to make decisions about another administration of LibQUAL+®, opinions were mixed. Some administrators liked the longitudinal data our previous iterations provided, and the comments always are quite valuable. On the other hand, the response rate drops each year, even with the introduction of incentives in 2007. Additionally, while LibQUAL+® provides useful information, it is not always specific to reports required by the university, such as the library’s institutional effectiveness report. The library decided on a two-fold approach. We …

Go to article

Collaborative Marketing For Electronic Resources, Marie Kennedy Dec 2010

Collaborative Marketing For Electronic Resources, Marie Kennedy

Marie R. Kennedy

Abstract: Purpose. The project outlined in this article is designed to answer the question, “Is a collaborative model of benchmarking the marketing of electronic resources feasible?”
Design. The project is designed as a national working group of around 100 college and university libraries all moving together through the process of a typical marketing cycle, running a brief marketing campaign, and reporting findings. All participating institutions will perform these steps as the same time, beginning in October 2011 and completing the project at the end of February 2012.
Findings. Based on the data gathered as the result of the project we …

Go to article