Social and Behavioral Sciences Commons^™

Wine Tourism In The Canary Islands: An Exploratory Study, Abel Alonso, Lynnaire Sheridan, Pascal Scherrer

Abel D Alonso

Wine tourism is experiencing significant development in both new and old European wine regions. In the case of the Canary Islands, wine has been produced and traded for centuries; however, little is known about the current state or potential for wine tourism development in this archipelago, despite the fact that millions of tourists, including many potential wine tourists, visit the islands each year. In this exploratory study, the perspectives of winery owners and managers on wine tourism are examined. In-depth face-to-face interviews among 23 small winery operators reveal that the scope for exploiting wine tourism on the islands has been …