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Full-Text Articles in Social and Behavioral Sciences
Spain In The European Union: A Qualitative Study Of National Identity, Antonio Menéndez Alarcón
Spain In The European Union: A Qualitative Study Of National Identity, Antonio Menéndez Alarcón
Antonio V. Menéndez Alarcón
This article focuses on Spanish interpretations of the European integration process. Based on extensive use of primary sources and interviews, the article examines perceptions of national identity, nationalism and people’s cultural attachment to the European Union (EU). It discusses the diversity of opinions among the different political parties, labor unions, business leaders and lay citizens regarding the organization of the EU. The study is located in the cultural studies approaches that attempt to describe the complexity and interdependence of political, economic and ideological structures. It shows that the EU is as much about representation and cultural meanings as it is …
Propaganda In Recent Spanish And French Referendum Campaigns: An Analysis Of Propaganda Techniques, Antonio Menéndez Alarcón
Propaganda In Recent Spanish And French Referendum Campaigns: An Analysis Of Propaganda Techniques, Antonio Menéndez Alarcón
Antonio V. Menéndez Alarcón
Chapter in Anokwa, Kwadwo, Carolyn A. Lin, and Michael B. Salwen. International Communication: Concepts and Cases. Belmont, Calif: Wadsworth/Thomson Learning, 2003. Print.
Importance Of Tasting Rooms For Canary Islands' Wineries, Abel Alonso, Lynnaire Sheridan, Pascal Scherrer
Importance Of Tasting Rooms For Canary Islands' Wineries, Abel Alonso, Lynnaire Sheridan, Pascal Scherrer
Abel D Alonso
Purpose – The purpose of this paper is to explore the role of the tasting room for wineries from a re-developing Spanish wine region, and identify the challenges winery owners currently face in their pursuit to market their wines through the tasting room. Design/methodology/approach – Between May and June of 2007 a total of 23 winery owners, managers and wine makers located in the Canary Islands were interviewed from a sample of 61 wineries identified in Tenerife and La Palma islands. Findings – The findings confirm the vital importance of the tasting room as a marketing, branding, and educative vehicle …