Social and Behavioral Sciences Commons^™

Transportation Behavior Change...Now With Science!, Jessica Roberts

PSU Transportation Seminars

How can we encourage people to make use of the transportation systems in place - to improve transit ridership and, in turn, to improve the health and happiness of our societies?

New findings in behavioral science could unlock new, more effective ways to change transportation behavior...but only if we have a way to find and use that evidence. TransLink (Vancouver BC) undertook a groundbreaking research effort to use cognitive biases to explain why people drive today, and and to identify possible "nudge" strategies to shift those trips to transit and active modes. The resulting report includes brand-new ideas that area …