Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Urban Studies

Dissertations and Theses

Branding (Marketing)

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Making Imaginaries: Identity, Value, And Place In The Maker Movement In Detroit And Portland, Stephen Joseph Marotta Jun 2019

Making Imaginaries: Identity, Value, And Place In The Maker Movement In Detroit And Portland, Stephen Joseph Marotta

Dissertations and Theses

This dissertation explores the maker economy and culture in Detroit, MI and Portland, OR and queries the "Made in Place" branding strategy that relies so heavily on a shared imagination of cities, identities, and values. Bridging the gap between urban economic development, political economy, and affect theory, this dissertation is centrally concerned with how imagination works as a commons and how such "imaginaries" shape each city's milieu of small, entrepreneurial, artisanal producers ("makers"). The constituent elements of "Made in" branding "made" and "place" suggest common understandings of each; this sense of coherence is critical for how value is added to …