Social and Behavioral Sciences Commons^™

Marketing In An Automobile Dependent Society: An Analysis Of Consumer-Oriented, Industry-Produced Advertising Material, John Ridout

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Despite the best intentions of public policy to cure societal ills, for the individual American consumer, the solution to the problem of automobile dependence is simple: buy an automobile. Consumers are alleviating societal pressure of not having a car rather than focusing on the negative impacts of vehicle usage after the purchase. Marketing and advertising play an important role in portraying how the public views transportation. Marketing reinforces automobile dependence and automobility by creating images and messages that say the norm of American life requires an automobile; therefore, marketing creates, controls, and reinforces values within the automobile consumer culture. Addressing …