Social and Behavioral Sciences Commons^™

On Analyzing User Topic-Specific Platform Preferences Across Multiple Social Media Sites, Roy Ka Wei Lee, Tuan Anh Hoang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Topic modeling has traditionally been studied for single text collections and applied to social media data represented in the form of text documents. With the emergence of many social media platforms, users find themselves using different social media for posting content and for social interaction. While many topics may be shared across social media platforms, users typically show preferences of certain social media platform(s) over others for certain topics. Such platform preferences may even be found at the individual level. To model social media topics as well as platform preferences of users, we propose a new topic model known as …