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Full-Text Articles in Social and Behavioral Sciences
T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs
T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs
Electronic Theses and Dissertations
In March 2020, Tom Hanks announced he had contracted COVID-19 while shooting the Elvis Presley Biopic in Australia. On Instagram, he encouraged fans to take the disease seriously and be aware of how severe of a disease it was. Character brands and nostalgia have been found to foster trust in products and encourage relationships with those brands. Using the lens of nostalgia and uses and gratification to examine Tom Hanks as a character brand, the researcher analyzed five blockbuster films with Tom Hanks as the lead character. The study used narrative thematic analysis to observe Hanks and the depictions of …
Not Dead At All, Martin Becerra
Not Dead At All, Martin Becerra
Electronic Theses and Dissertations
Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.