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Full-Text Articles in Social and Behavioral Sciences

American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams Oct 2013

American College Football Division I Team Attachment: A Model For Sponsorship Effectiveness, Hsin-Chung Chen, Lamar Reams

Human Movement Sciences & Special Education Faculty Publications

The purpose of this study was to examine sponsorship effectiveness at the Division I level, including the relationship between fans and sponsors. To collect the necessary data, the 13-item questionnaire was disseminated at two college football games by volunteer sampling at three Division I universities in the United States. With a total of 407 respondents, LISREL 8.52 and SPSS 17.0 were used to analyze the data for descriptive statistics, CFA, and SEM. By utilizing SEM, the variables of team attachment, sponsor image, word of mouth, and purchase intentions fit the proposed model. Pragmatically, the significance of team attachment can be …


Factors Influencing Collegiate Athletic Department Revenues, Chad D. Mcevoy, Alan L. Morse, Stephen L. Shapiro Jan 2013

Factors Influencing Collegiate Athletic Department Revenues, Chad D. Mcevoy, Alan L. Morse, Stephen L. Shapiro

Human Movement Sciences & Special Education Faculty Publications

One of the primary challenges of Division I Football Bowl Subdivision (FBS) collegiate athletic programs is revenue generation, particularly in light of increasing costs and competition. Surprisingly, a limited number of studies have investigated factors related to athletic department-generated revenues. A statistically significant multiple regression model was created, explaining 76.7 percent of the variance in annual generated revenues among FBS programs. Factors such as conference affiliation, success in football and men’s basketball, enrollment, and time were identified as important in predicting revenue generation. The Revenue Theory of Costs was put forth as a framework for better understanding the financial behavior …


A Feedback Inclusive Neuromuscular Training Program Alters Frontal Plane Kinematics, Eric K. Greska, Nelson Cortes, Bonnie L. Van Lunen, James A. Oñate Jan 2013

A Feedback Inclusive Neuromuscular Training Program Alters Frontal Plane Kinematics, Eric K. Greska, Nelson Cortes, Bonnie L. Van Lunen, James A. Oñate

Rehabilitation Sciences Faculty Publications

-Anterior cruciate ligament (ACL) neuromuscular training programs have demonstrated beneficial effects in reducing ACL injuries, yet further evaluation of their effects on biomechanical measures across a sports team season is required to elucidate the specific factors that are modifiable. The purpose of this study was to evaluate the effects of a 10-week off-season neuromuscular training program on lower extremity kinematics. Twelve Division I female soccer players (age: 19.2 ± 0.8 years, height: 1.67 ± 0.1 m, weight: 60.2 ± 6.5 kg) performed unanticipated dynamic trials of a running stop-jump task pretraining and posttraining. Data collection was performed using an 8-camera …