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Full-Text Articles in Social and Behavioral Sciences
Examining The Psychometric Properties Of A Shared Leadership Inventory For The Study Of Athlete Leadership, Mason B. Sheppard
Examining The Psychometric Properties Of A Shared Leadership Inventory For The Study Of Athlete Leadership, Mason B. Sheppard
Electronic Theses and Dissertations
Athlete leadership researchers have examined the leadership behaviours of athletes with inventories that were originally developed from other fields of research (e.g., military leadership). The approach typically adopted was to assess athlete leadership by rating the behaviours of a few selected athlete leaders (e.g., captains). The problem with this approach is that athlete leadership is a shared phenomenon consisting of numerous athletes (Loughead, 2017). In fact, within the definition of athlete leadership is the notion that the leadership behaviours exhibited by athletes are shared amongst numerous teammates (Loughead et al., 2021). Yet, the inventories used to assess athlete leadership do …
An Examination Of Consumer Perceptions Of Sponsorship Authenticity Between A Major Beer Brand And Professional Women’S And Men’S Hockey Leagues, Matthew Reid
Electronic Theses and Dissertations
Alcohol sponsorship of women’s professional hockey in North America began in 2019, yet men’s professional hockey has received financial support from alcohol brands for decades. The purpose of this thesis was to examine consumer perceptions of sponsorship authenticity as they relate to beer sponsorship of professional men’s and women’s hockey leagues. Moreover, this study examined the differences of gender on perceptions of authenticity towards the two alcohol and sport sponsorships, as well as two correlations: first, between alcohol consumption and sponsorship authenticity, and second, between attitudes towards alcohol sponsorship and sponsorship authenticity. A quantitative, cross-sectional design was utilized, and its …