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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Factors Influencing Men’S Basketball Season Ticket Purchase, Jennifer Y. Mak, Steve Chen
Factors Influencing Men’S Basketball Season Ticket Purchase, Jennifer Y. Mak, Steve Chen
Management Faculty Research
This study explored the men's basketball season ticket consumption behavior and identified the differences among marital status and those who brought children to the game. Using survey methodology, statistical analysis reveals that entertainment, sport involvement, team identification, and game attractiveness, are keys factors influencing men's basketball season ticket consumption. Married persons appreciate team identification and entertainment more than non-married individuals. Practical managerial implications and marketing-strategy suggestions are also included.
A Case Study: Participation Motives Of Strength And Conditioning Training For College Students, Jennifer Y. Mak, Siu Yin Cheung
A Case Study: Participation Motives Of Strength And Conditioning Training For College Students, Jennifer Y. Mak, Siu Yin Cheung
Management Faculty Research
The aim of this study was to investigate the participation motives of college students taking part in strength and conditioning training. The subjects were four university students. Observations, interviews and documents were utilized as the primary sources of data collection. The data were analyzed using number checking and triangulation techniques. The findings were organized into the following sections: need recognition, and belonging and affection motives. The participants’ needs to work out included losing weight, keeping fit, staying in shape, securing physical appearance, releasing stress, and establishing healthy lifestyles. The most important motive for them to work out was spending time …
Examining Sport Management Programs In The United States, D. Floyd Jones, Dana D. Brooks, Jennifer Y. Mak
Examining Sport Management Programs In The United States, D. Floyd Jones, Dana D. Brooks, Jennifer Y. Mak
Management Faculty Research
Analysis of sport management programs is important for potential students as well as for the future development of sport management as an academic discipline. The historical evolution of sport management programs in the United States moved from the physical education model to a more business-oriented curriculum. Given this historical development, debate exists among sport management professionals regarding administrative housing of current and future sport management programs. The purposes of this study were to: (1) Provide an overview of the development of U.S. sport management programs, (2) Provide a snapshot of sport management programs including admissions requirements and faculty profiles, and …
Sports Spectator Behavior For Collegiate Women’S Basketball, Jennifer Y. Mak, Anita N. Lee, Juliet Donahue
Sports Spectator Behavior For Collegiate Women’S Basketball, Jennifer Y. Mak, Anita N. Lee, Juliet Donahue
Management Faculty Research
The purpose of this study was to examine the relationships between the Desire to attend collegiate women’s basketball (DES) and three aspects of attending collegiate women's basketball games. The participants were spectators of a National Collegiate Athletic Association (NCAA) Division I women's basketball game ranging in age from 18 to 70 (N = 312). The Modified Sports Consumers Questionnaire (Milne & McDonald, 1999) was administered during a basketball game. After exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), three factors (Habit, Attitude, and Satisfaction) with 19 items were retained for Sports Spectator Behavior (SSB). Structural equation modeling was used …
Expectations Of Job Responsibilities Of Recreation And Sports Managers, Jennifer Y. Mak
Expectations Of Job Responsibilities Of Recreation And Sports Managers, Jennifer Y. Mak
Management Faculty Research
The purpose of this study was to identify whether there were differences in the expectations of job responsibilities between different levels of recreation and sports managers towards the same post. The problem was divided into two sub-problems: (l) to determine the relationship in the perceived importance of entry-level managers' job responsibilities between entry-level managers and middle-level managers; and (2) to determine the relationship in the perceived importance of middle-level managers job responsibilities between middle-level managers and top-level managers. Several items were found to have significant difference in the perceptions among the subjects.