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Full-Text Articles in Social and Behavioral Sciences
The Effectiveness Of Virtual Training: Comparing Virtual And In-Person Sport-Specific Cognitive Training, Jared Ian Toby
The Effectiveness Of Virtual Training: Comparing Virtual And In-Person Sport-Specific Cognitive Training, Jared Ian Toby
Senior Projects Spring 2023
The goal of the project is to outline the benefits of different types of cognitive training with physical or in-person training compared to a virtual training implementation specifically in the context of baseball pitch recognition. By doing this we are able to identify which aspects of pitch recognition are better trained by different types of training and allow athletes to train differently and more effectively. The participants were 21 undergraduate students at Bard College who have not played at a competitive level of baseball. Participants were assigned to two conditions either in-person cognitive training or similar but virtual training. Participants …
“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy
“I Wanna Be Like Mike:” A Synthesis Of Sports Marketing From Babe Ruth To Michael Jordan, Michael John Duffy
Senior Projects Spring 2018
This project examines the rise and development of modern sports marketing, as well as its impact on the economy, society, culture, and professional sports. The project explores sports marketing through the lens of two legendary athletes – Babe Ruth and Michael Jordan. Ruth and Jordan are two pivotal figures that were major catalysts for elevating the role of sports and sports marketing to new levels in each of their time periods. Ruth was the first major athlete to sign lucrative endorsement deals as he opened the floodgates, fostering the rise of sports marketing and changing the sports economy. Moving to …