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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit
“Zero Preparation For Life After Sports”: Former College Athletes’ Use Of Tiktok To Express Transitioning Out Of Sport, Molly Harry, Sydney Hammit
Journal of Athlete Development and Experience
Every college athlete will transition out of competition and this transition is often tumultuous for athletes who have dedicated years to the sports they love. Despite these challenges, athletes are rarely given a platform to discuss their transition with peers experiencing a similar situation who can offer support. However, through social media, former college athletes are creating platforms to center their transition successes and struggles. Through the lens of Schlossberg’s Transition Theory (1981), this study used thematic analysis to examine transition experiences of former college athletes responding to a viral TikTok video. Comments (n = 869) demonstrated former athletes …
Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son
Social Media As A Personal Branding Tool: A Qualitative Study Of Student-Athletes’ Perceptions And Behaviors, Jin Park, Antonio Williams, Sungwook Son
Journal of Athlete Development and Experience
While previous research focused on social media and student-athletes, there is a lack of knowledge about positive functions of social media use for student-athletes, especially personal branding purposes. Thus, this study aimed to explore how student-athletes perceive and use social media for personal branding purposes. A total of 11 student-athletes at a Division I university participated in semi-structured interviews. Considering the exploratory nature of the study, a qualitative inquiry and a phenomenology approach were employed to grasp an overall understanding of student-athletes’ personal branding via social media. The self-presentation theory was adopted to help understand student-athletes’ use of social media. …
Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks
Strategies To Mitigate Negative Social Media Communications In Collegiate Athletics, Jennifer A. Parks
Walden Dissertations and Doctoral Studies
Harmful social media communications in collegiate athletics are challenging, compelling athletic administrators to implement strategies to mitigate costly damage to the university. Grounded in framing theory, the purpose of this qualitative multiple case study was to explore strategies some collegiate athletic administrators use to mitigate negative social media communications by their student-athletes and coaches that may cause problems resulting in reputational damage to the brand, negative publicity, financial loss, sanctions, and fines for the university or college. Participants were 4 collegiate athletic administrators located in the southeastern United States, who had a social media policy and strategies to successfully mitigate …