Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
- Publication
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield
The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield
Oswald Research and Creativity Competition
The rising popularity of social media has affected the communication methods of political candidates within the United States. Given the online presence of candidates in recent years, this paper argues that it’s time to consider internet memes – one of the many facets most commonly found on social media – as political rhetoric. This paper seeks to discern which components of an internet meme are most effective in persuading a young voter, using a visually rhetorical approach to understand which characteristics make it most effective. The study also seeks to find which demographics are most likely to be influenced, using …
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Theses and Dissertations--Communication
Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …