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Articles 1 - 23 of 23
Full-Text Articles in Social and Behavioral Sciences
A Qualitative Approach To Understanding Audience's Perceptions Of Creativity In Online Advertising, Andrew Mcstay
A Qualitative Approach To Understanding Audience's Perceptions Of Creativity In Online Advertising, Andrew Mcstay
The Qualitative Report
In this paper I seek to inquire upon audience's perceptions of creativity in online advertising - a heretofore poorly understood area. This paper initially outlines current academic understanding of creativity in online advertising, mainly derived from quantitative assessments. It then advances a qualitative methodology including diary-interviews and ethnographic online interviews across 41 participants. My starting point is a critique of the most comprehensive conceptual intervention in the area of advertising creativity - Smith and Yang's (2004) typology of "relevance" and "divergence". I assess to what extent this typology emerges from my participants' data. Two key features of relevance - contextual …
Cts Split 2007 The (Audio) Diary In Tourism Research, Deirdre Quinn, Nigel Morgan, Annette Pritchard
Cts Split 2007 The (Audio) Diary In Tourism Research, Deirdre Quinn, Nigel Morgan, Annette Pritchard
Articles
No abstract provided.
May 1960 - August 1962 Diary, Alice Jurkat
July 1959 Partial Diary, Alice Jurkat
July 1959 - May 1960 Diary, Alice Jurkat
May 1958 - June 1959 Diary, Alice Jurkat
July 1957 - April 1958 Diary, Alice Jurkat
July 1956 - July 1957 Diary, Alice Jurkat
May 1955 - July 1956 Diary, Alice Jurkat
January - April 1954 Transcription, Tesla Klinger, Raeann Jent
January - April 1954 Transcription, Tesla Klinger, Raeann Jent
Transcriptions
No abstract provided.
June 1953 - May 1955 Diary, Alice Jurkat
July 1952 - June 1953 Diary, Alice Jurkat
January 1951 - July 1952 Diary, Alice Jurkat
April 1949 - January 1951, Alice Jurkat
July 1946 - April 1949 Diary, Alice Jurkat
July 1945 - June 1946 Diary, Alice Jurkat
July 1943 - June 1945 Diary, Alice Jurkat
December 1940 - July 1943 Diary, Alice Jurkat
June 1939 - December 1940 Diary, Alice Jurkat
April 1935 - March 1937 Diary, Alice Jurkat
January - June 1934 Transcription, Raeann Jent, Tesla Klinger
January - June 1934 Transcription, Raeann Jent, Tesla Klinger
Transcriptions
No abstract provided.
December 1932 - January 1936 Diary, Alice Jurkat
Diary Of Dr. Robert H. Rhodes [Incl. Medical Training In New York And Voyage To San Francisco], 1848-1849, 1861, Robert H. Rhodes Dr.
Diary Of Dr. Robert H. Rhodes [Incl. Medical Training In New York And Voyage To San Francisco], 1848-1849, 1861, Robert H. Rhodes Dr.
Gold Rush Life
(Note: only page 1 is transcribed) Sept 14th 1848 I took leave of my dear home for New York for the purchase of completing my medical education. What my feelings [were] can be imagined but not described. I had not been absent from home for many years, and I felt [now] that I was taking my leave of all I held dear on earth forever. I expected to be absent for two or three years, and [ ] the changes that must in the common course of events take place. I could not feel otherwise than sad what added to …