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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Emotional Intelligence And The Perceived Emotional Effects Of Cyberbullying In The Workplace, Madonna Navarro
Emotional Intelligence And The Perceived Emotional Effects Of Cyberbullying In The Workplace, Madonna Navarro
Walden Dissertations and Doctoral Studies
Cyberbullying is a growing problem that has had a negative impact on the health and well-being of employees, which ultimately affects the success and productivity of organizations. In their four branch model of emotional intelligence, Mayer et al. stated that having the ability to perceive emotions, facilitate thought, understand emotions, and manage emotions was important in being able to regulate oneself and overcome adversities. This was the theoretical framework used for the study. The purpose of the current study was to determine what type of emotional effect priming emotional intelligence would have in the presence of perceived cyberbullying in the …
Social Media Marketing Strategies For Improving Customer Relationships, Candel Cuffie
Social Media Marketing Strategies For Improving Customer Relationships, Candel Cuffie
Walden Dissertations and Doctoral Studies
Despite the potential benefits of social media marketing (SMM) to improve customer relationships, some small business leaders lack SMM strategies to improve customer relationships. Small business leaders who fail to improve customer relationships may observe a decline in their customer base, leading to decreased profitability. Grounded in Berry’s relationship marketing theory, the purpose of this qualitative multiple case study was to explore SMM strategies small business leaders used to improve customer relationships. Data were collected via reviews of company documentation, participants’ social media pages, and online semistructured interviews with five small retail business leaders who used SMM strategies to improve …