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Social and Behavioral Sciences Commons

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Sociology

The Qualitative Report

2013

Focus Groups

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Full-Text Articles in Social and Behavioral Sciences

2010 British General Election Leader Evaluations: Replicating Electoral Focus Group Research, Kristi Winters, Edzia Carvalho Nov 2013

2010 British General Election Leader Evaluations: Replicating Electoral Focus Group Research, Kristi Winters, Edzia Carvalho

The Qualitative Report

This research replicates and expands upon the qualitative electoral research of Winters and Campbell by using data from focus groups conducted in Essex, England to coincide with three leadership debates during the 2010 British general election. The Qualitative Election Study of Britain (QES Britain) broadly replicated Winters and Campbell’s research design but includes innovations in data collection to more accurately capture assessments. This innovation means the data coding are based entirely on the evaluations of the participants. In our analysis we innovate in the way we display each leader’s unique evaluation structure. To capture the salience and direction of leadership …


Diagrammatic Elicitation: Defining The Use Of Diagrams In Data Collection, Muriah Umoquit, Peggy Tso, Tünde Varga-Atkins, Mark O'Brien, Johannes Wheeldon Jul 2013

Diagrammatic Elicitation: Defining The Use Of Diagrams In Data Collection, Muriah Umoquit, Peggy Tso, Tünde Varga-Atkins, Mark O'Brien, Johannes Wheeldon

The Qualitative Report

The use of graphic representations of experience and the social environment in the data collection process is an emerging approach. The terms diagramming, mapping and drawing are often used interchangeably, with no common interdisciplinary understanding of what they mean. The lack of a unifying terminology has resulted in simultaneous but separate developments undermining a more coherent approach to this emergent method. By defining what a diagram is and examining where diagramming fits amongst other data collection approaches, this paper proposes the term diagrammatic elicitation to refer to the use of diagrams in the data collection process. Two subcategories of this …