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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Advertising Risk: A Comparative Content Analysis Of Contraceptive Advertisements Targeting Black And White Women, Tiffany Rogers
Advertising Risk: A Comparative Content Analysis Of Contraceptive Advertisements Targeting Black And White Women, Tiffany Rogers
Electronic Theses and Dissertations
This research compared contraceptive advertisements in two top-circulated publications for white and African American female subscribers, Cosmopolitan and Essence. Data consisted of a sample of 172 contraceptive advertisements from the two magazines published between 1992 and 2012. Quantitative analysis focused on the model(s)' race, age, marital status, and socioeconomic status; the type of contraceptive being advertised; and the reason stated in the ad for using the product. This analysis determined a disparity in the rate of advertisement of doctor-administered contraceptives for the publications of 25.4 percent in Essence magazine and 9.5 percent in Cosmopolitan magazine. Black women were targeted with …
Muslims In The Media:The New York Times From 2000 - 2008, Autumn Bishop
Muslims In The Media:The New York Times From 2000 - 2008, Autumn Bishop
Electronic Theses and Dissertations
Although it is widely recognized that Muslims and Middle Easterners were negatively portrayed in the media after the terrorist attacks on September 11, 2001, few scholars examine the long term media presentations of Islam in the United States. The studies that have explored the relationship of the portrayal of Islam by the media have used short term, limited sampling techniques, which may not properly reflect the popular media as a whole. The current research uses data from the New York Times from 2000-2008 in order to determine whether the popular media was portraying Islam in a disparaging manner. The analysis …
The Perception Of Homeless People: Important Factors In Determining Perceptions Of The Homeless As Dangerous, Amy Donley
The Perception Of Homeless People: Important Factors In Determining Perceptions Of The Homeless As Dangerous, Amy Donley
Electronic Theses and Dissertations
This study uses two quantitative and two qualitative data sources to determine if homeless people are viewed as dangerous and if they are what factors contribute to this perception. Areas examined are respondent's characteristics, media affects and the perceived rights of homeless people to urban space. Actual levels of perpetration among the homeless are examined to allow for comparisons between perception and reality to be made. Findings showed that race plays a major role in the perception of homeless peo-ple among whites, while gender is more influential among blacks. There was no rela-tionship between media and perceptions. A negative relationship …