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Social and Behavioral Sciences Commons

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Sociology

University of Louisville

Electronic Theses and Dissertations

Framing

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Framing The Guard: A Content Analysis Of How The News Media Frames The National Guard During Times Of Crisis., Taylor L. Tolles Aug 2021

Framing The Guard: A Content Analysis Of How The News Media Frames The National Guard During Times Of Crisis., Taylor L. Tolles

Electronic Theses and Dissertations

A quantitative content analysis of 585 newspaper articles gathered from seven news sources that covered the National Guard’s response to COVID-19, BLM Protests, and the Capitol Riot were used to determine the prevalence of frames used to depict the Guard during times of crisis. By using the five frames found in media framing (Entman, 1991), the prevalence of frames found in newspaper media was compared to the prevalence of frames found to be used in times of crisis (Semetko & Valkenburg, 2000). The results showed that even though the Guard’s response in times of crisis is similarly framed as previous …


Framing Bottled Water : An Analysis Of The Framing Contest Between The Anti-Bottled Water Movement And The Bottled Water Industry., Eileen Schuhmann May 2016

Framing Bottled Water : An Analysis Of The Framing Contest Between The Anti-Bottled Water Movement And The Bottled Water Industry., Eileen Schuhmann

Electronic Theses and Dissertations

Frame analysis is paired with documentary analysis to analyze the framing techniques of two opposing groups: the Anti-Bottled Water Movement (ABWM) and the bottled water industry. Specifically, this research examines the core framing tasks, frame alignment processes and master frames utilized by two ABWM organizations, Corporate Accountability International and Food & Water Watch, and one bottled water industry group, International Bottled Water Association. The analysis reveals that both groups engage in all three core framing tasks: diagnostic, prognostic, and motivational framing, however, the bottled water industry was found to prioritize prognostic framing to undermine the frames of the ABWM. Both …