Social and Behavioral Sciences Commons^™

Consumers' Perceptions Of Voluntary And Involuntary Deconsumption: An Exploratory Sequential Scale Development Study, Kranti K. Dugar

Electronic Theses and Dissertations

This exploratory sequential mixed methods study of scale development was conducted among baby boomers in the United States to render conceptual clarity to the concepts of voluntary and involuntary deconsumption, to explore deconsumption behavior under the tenets of the attribution theory of motivation, and to examine the components, structures, uses, and measurement properties of scales of voluntary and involuntary deconsumption. It was also an attempt to reiterate the importance of the baby boomer segment(s) for marketing practitioners based on growth, economic viability, and the power of influence, and to establish a deep understanding of the deconsumption processes, which could enable …

Honor, Shame, And Redemption: Explicating The American Evangelical Right's Moral Worldview Regarding Same-Sex Marriage And Abortion, Jeffrey B. Satterwhite

Electronic Theses and Dissertations

With the rise of the New Religious Right in American politics, same-sex marriage and abortion emerged as the seminal political issues in a burgeoning culture wars narrative. While previous literature in the sociology of religion and political science fields has examined conservative evangelical political mobilization around these issues, this literature has not adequately considered the primacy of theology in determining these critical political commitments of the evangelical right. This dissertation utilizes aspects of James Wellman's concept of moral worldview, Ann Swidler's ideas on the cultural toolkit, and Christian Smith's subcultural identity theory to explore the formation of conservative …

The Negotiation Of Racial, Ethnic, And Religious Identification In American Heathenry, Thad Nathan Horrell

Electronic Theses and Dissertations

This dissertation is an investigation of religious, ethnic, and racial identification in the social "field" of Heathenry. Heathenry is a reconstructionist religious movement attempting to reconnect with or revive the pre-Christian traditions of the Germanic tribes of northern Europe. Often articulated as an "ethnic religion," Heathenry has also been frequently tied to white supremacist violence and hate crimes. Applying Anthony Wallace's model of revitalization movements, I attempt to make sense of what it is contemporary Heathens are trying to accomplish in today's society: What is it Heathens are trying to revitalize?

As a field of contestation over common-sense meanings …